10.17.2010

-The Evolution of 8



I must start by giving a shoutout to the folks over at Nike Brand, especially Jason Petrie, for continuing to be trailblazers in this industry. As you all may remember I was a HUGE fan of the LeBron 7 and could be quoted as saying "these will guide us back to the golden age of sneaker culture". Well call it sneakerhead intuition if you please, but I may have been right on target. Continuing the trend from last season, with the LeBron 7 PS, Nike has expanded on the general concept that a player's shoe should evolve throughout the season just like the player does to counter the grind of 82 games. In the video Petrie talks about transformations that will take place in the LeBron 8 specifically for different stretches of the season. Hopefully there will be at least four versions of the LeBron 8 but for now here are the first 2 stages of the its metamorphosis.