6.03.2009

-"Hostile Takeover" of Sherm Radio




At a time where Nashville’s hip-hop radio scene is, in my opinion, lacking any sort of real quality, many listeners have become discouraged from listening what so ever. But listeners have nothing more to fear because hope is on the way in the form of Sherm Radio. The TSU senior is extremely passionate about broadcast communication and has an apparent understanding of self branding. This passion is exemplified through his weekday morning radio show on WTST, Sherm in the Morning, and his interactive blog, shermradio.com, both of which are platforms used by Sherm to perfect his craft and market his brand. Though it seems as if he is destined to have a bright future, with graduation just days away, and subsequently the end of his collegiate career, Sherm is forced to face the harsh reality, he has no job. With an ultimatum set by his mother to find a paying job Sherm can unfortunately no longer thrive on passion alone. As a wise man once said, “desperate times call for desperate measures”. With this mind set in place Sherm’s hostile takeover began. Armed with a load of pride, heart, Oreo cookies, and Twitter Sherm was prepared to metaphorically hold the WTST studios hostage for what would become a legendary standoff. With few options left, decisions had to be made quickly. With an extreme belief and sense of pride in his gift to communicate, Sherm would make the only decision worthy of proving his dedication and skill. On the morning of May 1 Sherm would do what few are willing, or for that matter capable of doing. He would go on air for his final collegiate broadcast where he would remain until he was offered a job. News of this would, at first, go under the radar, but would soon prove to be easier said than done. The first twenty hours may have been fueled by the simple fact that he’d made such a challenge, with the next twenty fueled by the need to prove doubters wrong, but as hours seventy-two and seventy-three elapse only passion, dedication, and a steady load of caffeine could possibly act as fuel for this magnificent feat. Many may have thought that this would just blow over, but after the first few hours any thoughts of this being simply a publicity stunt were erased and replaced with a sense of inspiration and motivation to anyone following. With that being exactly what the game is missing Sherm Radio is sure to be on someone’s payroll sooner than later. So with that being said, HIRE SHERMRADIO!!!

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