12.31.2009

-7 Nike Air Yeezy


It would be hard to argue that any other single person had more of an impact on culture, whether it be fashion, hip-hop, or pop, over the past 2 years than Kanye West. But in 2009 he made a particular splash in the ever growing sneaker culture. As he performed on each leg of his tour and even at the Grammy's wearing a mysterious shoe that seemed to be glowing the chatter started. The rumors continued to grow until Kanye himself, as only he can, spilled the beans about his secret collaboration with Nike. Shortly thereafter the three styles were released in limited retailers worldwide and marked one of the first time a major athletic company collaborated with a non-athlete on a signature shoe.

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